Charting the Seas of Success

Values ~ Purpose ~ Goals ~ Strategies ~ Achievement ~ Accountability


Q. As a CEO, Business Owner or Senior Executive, do you need to see the big picture, test ideas, overcome obstacles and seize opportunities? Is it lonely at the top?

A. If you answered yes to one or all of these questions, we invite you to learn more about VistageVistage Worldwide is the leading executive membership organization in the world.

Whether it’s your local group of 16 peers or the global connected community of 15,000 Vistage members, you are not alone and you can gain and grow based on the experience and skills of 75,000 members who have come before you. As a result, and as a Vistage member, here’s what you’ll find:

  • You don’t have to make tough decisions alone.
  • You are accountable for the promises you make.
  • Growth is hard, but it’s not quite so hard when you have the help of your peers.
  • It really is lonely at the top, but Vistage offers an antidote to that loneliness.
  • Change is challenging. It gets easier with the support of others who’ve already been there.


bethAdkissonBeth Adkisson has been a Chairman for Vistage International since February 2001. Vistage International is the leading executive membership organization in the world. She provides leadership development for CEOs and business owners by facilitating peer advisory groups of CEOs and by conducting one-to-one coaching sessions with these top executives.  Beth is a Cohort leader for the Vistage/Stanford University Executive Leadership Program.  In 2018, she received the Regional Vistage Chair of the Year Award.

She has spent the majority of her career in executive level management roles covering a wide variety of challenging assignments in operations, marketing, sales and company startups. She established a wholly owned subsidiary company for Unocal Corporation which was a recognized leader in the environmental recycling field and received the Governor’s 1996 Award for Environmental and Economic Leadership.

Connect with Beth on Social Media:


merrick-leckeyRick Leckey has been a CEO, business owner, author, consultant and investor for more than 40 years. For many years he was primarily in the hotel business as an owner/operator. He holds a Bachelor’s degree in Hotel Administration from Washington State University, an M.B.A. in Finance and Hotel, Restaurant and Institutional Management from Michigan State University and is a Certified Public Accountant.

He started his company in 1972 acquiring and developing hotels as an owner/operator, with acquisition emphasis on distressed properties. In the hospitality business, he has owned and operated hotels,resorts, free-standing restaurants and a night club.

He was an instructor in finance and managerial accounting at Cornell University and Michigan State University. He has authored several texts developing the understanding of the economics of a business and employing quantitative tools in management.

Connect with Rick:


Free Information for You:


We have found that it is critical to have information about our customers/clients. Armed with the right knowledge, you can outsell, out manage, out motivate and out negotiate your competition. Knowing your customer means knowing what your customer really wants. Maybe it’s your product, but maybe there is something else, like: recognition, respect, reliability, service, friendship, help – things all of us care about as human beings.

The Mackay 66 Sheet, inspired by Harvey Mackay, is a good way to develop a profile of each customer. Look, listen, and learn all you can about the customer, both personally and professionally. You’ll find topics for opening conversations, which can open doors for you and your company.

Beth’s Strategies:

What are your personal values that you live by and would want others to understand about you? What is your personal – life credo that guides your life?

Are we perfect in walking our walk . . .will it always be a work in progress? I believe so. I feel, if we put it “out there,” declare who we are and what we stand for, we have a greater likelihood of achieving who we strive to be.

Who are you being?

There is no right or wrong . . . this is all about YOU. Take time and jot down your guiding principles.

S.M.A.R.T. Business goals

S.M.A.R.T. is an acronym used in Goal Setting. It stands for Specific, Measurable, Attainable, Relevant, Time-based.

So what’s the difference between a smart goal and an un-smart goal?

Un-Smart Goal: We want to make more sprockets

Smart Goal: The sprocket department will raise sprocket production by 20% by the end of this year.

The first goal leaves a lot of unanswered questions. No one knows who is in charge. There’s no way to tell when the goal has really been achieved. For effective goals to function as yardsticks for tracking a company’s performance and progress, they must state how much of what kind of performance and by when it is to be accomplished. They must be relevant, aggressive yet achievable, and be stated in measurable or quantifiable terms.


How to TAKE action and get Un-Stuck (Created by Beth Adkisson)

Do you have an opportunity, obstacle or goal that you want to achieve but it just seems overwhelming or you just don’t know where to even start….? Are you stuck or immobilized from action?

Stiction is the force required to cause one body in contact with another to begin to move. I call this exercise the “Stiction T” because it is all about YOU seeing the possibility of success (contacting with success) in order for you to “take action.”

This exercise is a simple but powerful technique to quickly identify what success would look like when you achieve your desired outcome and what are the key steps that you would need to take to realize that outcome.

What Our Clients are Saying:

[us_testimonial style=”3″ author=”Wayne Pinnell” company=”Managing Partner, Haskell & White LLP”]In the roughly ten years that I have known and worked with Beth, first as the chair of my TEC/Vistage CEO group and continuing as a my 1:1 coach, I have built a strong friendship with Beth and a deep respect for her abilities as a coach. She is very helpful to me when dealing with business (and sometimes personal) matters. She brings me great perspective and helps me develop creative solutions to address issues as they arise. Beth is very passionate about providing coaching and has proved time and time again to be a valuable resource.[/us_testimonial]
[us_testimonial style=”3″ author=”Mark Rhoades” company=”President at ESI Ergonomic Solutions”]I have had the privilege of working with Beth over the past seven years. During this time, Beth has provided me guidance and support as my Vistage Chair, business advisor and executive coach. Her insight and intelligence allow her to bring advice and counsel to varying issues and opportunities. Beth is a straight shooter who is firm in her convictions and drives value for all those she works with. I am grateful for the impact she has had on both my personal and professional development.[/us_testimonial]
[us_testimonial style=”3″ author=”Greg Hulsizer” company=”Toll Market Practice Leader at HNTB Corporation”]Beth has been my Vistage Chair for more than 10 years. She has extraordinary insight and business acumen. She always encourages me to think creatively and to look for the opportunity in every challenge. She pushes me hard and is always honest with me; never holding back criticism when it’s appropriate. Beth’s coaching and advice has been integral to my success as an executive. In short, she’s incredible![/us_testimonial]
[us_testimonial style=”3″ author=”Brad Leggett” company=”Sales Catalyst * Build Winning Sales Teams * Strategic Sales Solutions”]Beth has been my Vistage chair for over 4 years. She is an excellent meeting leader and facilitator. Beth always brings new insights into our meetings. In my one-to-one coaching sessions she continually helps me address my key challenges and has unique and very useful suggestions for tackling them. I particularly appreciate her ability to see my blind spots and get me to address them. Beth’s “care-frontial” style combines the best of both – clearly confronting issues but always from a point of caring about what is the best for the person receiving the feedback.[/us_testimonial]
[us_testimonial style=”3″ author=”Rachel Owens” company=””]Beth has been part of my personal and business advisory team for more than 15 years. I turn to Beth for advice and counsel when struggling with internal business operations, development of new income streams, to compare my results to her experience and as a sounding board for next steps. Her skill as a mentor and coach are first class. She asks the right questions that help me determine the best course of action. She is forthright and not afraid to challenge assumptions. I count her amongst my most cherished friends and advisor.[/us_testimonial]
[us_testimonial style=”3″ author=”Mary Marshall” company=”Principal & Founder, Marshall Advisors, LLC”]Beth is one of our best Chairs at Vistage. She is a team player, is an excellent coach and mentor for her members and works hard to create a collaborative community in OC for Vistage. Any CEO would be lucky to be invited into one of Beth’s groups![/us_testimonial]
[us_testimonial style=”3″ author=”Michael Kite” company=”Partner at Indigo Capital Advisors”]Beth is an expert facilitator who has a talent for keeping groups seamlessly on track. She is also an excellent business consultant who has a broad experience base to assist business people in a variety of situations.[/us_testimonial]
[us_testimonial style=”3″ author=”Pennie Allen” company=”Financial Conscience & Chief Financial Officer”]I have had the pleasure of being in Beth’s Vistage group for several years. Beth is a phenomenal coach and mentor. Her many years of experience in the business world is an asset to all who have the pleasure of interacting with her.[/us_testimonial]
[us_testimonial style=”3″ author=”Edward O’Rourke” company=”President / CEO Iris Technology Corporation”]As a coach and mentor, Beth is highly skilled at nuanced problem solving. She has a great sense of people and can help clients frame clever solutions to their most difficult problems – often the unexpected.[/us_testimonial]
[us_testimonial style=”3″ author=”Ken Majer” company=”Partner at Majer & Hall”]Beth is exceptionally talented professional. I’ve worked with her in a variety of capacities as co-consultants, Vistage Chairs, and I’ve spoken to her Vistage groups. She is one of the most insightful management coaches I know and it is with great pleasure and confidence that I recommend her. [/us_testimonial]
[us_testimonial style=”3″ author=”Mae Lon Ding” company=”Compensation and Performance Management Consultant”]Beth is a wonderful coach to both teams and individuals. She has a great ability to help people understand their challenges both business and personal. She always has great advice on resources and strategies for growing your business and overcoming challenges. She is a smart and caring person. I could not imagine having a better chair for my Vistage group. She has been the chair of the Vistage group that I participate in for over 5 years. In that capacity she sensitively guides the discussions of the group on the most sensitive and important business and personal matters. She also provides individual coaching to each of us.[/us_testimonial]
[us_testimonial style=”3″ author=”Jennifer E. Hannigan CPA (inactive)” company=”Managing Partner, Alliance Resource Group”]Beth Adkisson is a phenomenal executive coach and strategist. She has been intrumental in assisting me with my firm’s overall strategic direction and goals. She has an uncanny ability to zero in on the business issues at hand and outline the steps for successful execution. She holds me (and all her clients) accountable and is unwavering in her follow-up. Her years of experience as both a Vistage Chair and as an Executive Coach has given her in-depth knowledge and expertise that her clients are able to draw upon. Beth is truly phenomenal at what she does and I would highly recommend her to other CEOs, high level professionals and anyone that is looking to improve their company or their own personal career growth.[/us_testimonial]
[us_testimonial style=”3″ author=”Mike Lang” company=”Chief Operating Officer at Power Plus”]Beth Adkisson is a phenomenal coach and mentor. Her leadership style is unlike any I have ever experienced. She asks the right questions, listens at the rights time, challenges what needs to be challenged and kicks you in the right spot when you need to be. She is professional, personable and has a genuine desire to see you succeed. I love the fact that she is selective in whom she commits to work with and consider myself fortunate to be the benefactor of her council. [/us_testimonial]


We would love to hear from you. Whether you’re interested in joining Vistage and need more information, or you’re interested in our Workshops and Facilitation services, please fill out the form and we’ll respond as soon as possible.

2152 Dupont Irvine CA 92612
949.715.7608 (Beth) or 949.584.4612 (Rick)
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